While PlayStation may be the console of choice for players across the world, in the UK, Xbox tops the list. Selling over 155,000 units of the new Xbox Series on launch day, Microsoft’s console is still very much active in the gaming industry.
Interested in learning more about Xbox sales and usage? How about some fun facts and stats on the console’s users, games and services?
Check out these Xbox statistics to find out more.
General Xbox Stats
1.Xbox holds 53.24% of the UK’s gaming consoles market.
According to the latest Xbox stats, this gaming console takes up more than half of the market in the UK, outrunning both Playstation and Nintendo to the top. More specifically, July 2021 data shows that Xbox holds a 53.26% share, while Playstation takes up 46.72% and Nintendo accounts for 0.02% of the UK market.
However, on a global level, PlayStation has a 51.97% share of the market, whereas Xbox is ranked second with a slightly lower stake of 48.03%.
2. Xbox Series S and X were the most popular consoles in the UK in January 2021.
Gaming consoles sales in the UK witnessed an overall increase of 148% in January 2021 compared to 2020, with Xbox Series X|S taking the lead for the first time and Nintendo Switch and PS5 ranking second and third, respectively.
In April the same year, though, Nintendo Switch managed to rise to the top as the best-selling console for the month, while the Xbox Series units came in second.
3. Microsoft’s hardware revenue increased by 172%, Q4 Xbox statistics report.
According to the latest data from the company, the Xbox division brought in $3.7 billion in revenue in the final quarter of 2021, which is an 11% growth compared to the same period the previous year. Microsoft also saw an incredible 172% growth in revenue from gaming hardware, mostly due to the rising demand for the Xbox Series X|S.
Xbox Usage Statistics
4. 19% of the British homes owned an Xbox One or an Xbox 360 in 2019.
Ownership of Xbox video game consoles in Great Britain peaked in Q3 2018 when 23% of households had an Xbox in their homes. On the other hand, the ownership rate was lowest in the third quarter of 2010—only 13% of British households had an Xbox back then.
5. On a global level, there are 100 million Xbox Live monthly active users.
The number of users of Microsoft’s online gaming service, first launched in 2002, has been growing exponentially across the globe. In fact, the most recent Xbox Live statistics reveal that there were 100 million monthly active users in December 2020, up by an incredible 35 million compared to the same period in 2019.
Global Xbox Sales Statistics
6. The Xbox 360 sold around 85.8 million units worldwide.
(Statista) (Screen Rant)
This gaming console was discontinued in 2017; however, Xbox 360 sales statistics confirm that it shipped over 85 million units worldwide since its release 12 years previously. This impressive number makes the Xbox 360 the sixth highest-selling gaming console in the world.
In the UK, Xbox 360 sales peaked in 2011 when 1.54 million units were sold, after which demand started to decline, reaching an all-time low of 8,014 units sold in 2017.
7. 48.69 million Xbox One units were sold globally up to November 2020.
Xbox One, the successor of the beloved Xbox 360, had great success, with almost 50 million units being sold since its release in 2013.
Even though Xbox One sales have decreased considerably between 2017 and 2019 (going down from 7.64 million to 4.97 million), Microsoft’s eighth-generation video console is still popular today—in 2020 alone, sales of the Xbox One reached 1.13 million.
8. The Xbox Series X and S are the company’s fastest-selling consoles to date.
With 6.5 million units sold in less than a year since the launch, Microsoft’s Xbox Series X and S are selling faster than any of the previous generation models. Specifically, the number of Series X|S units sold surpasses Xbox One and Xbox 360 sales (5.7 million and 5 million, respectively) in the same timeframe.
Xbox Sales in the UK
9. Over 4.8 million Xbox One consoles have been sold in the UK since its release in 2013.
2014, i.e. a year after the release, was the most successful year for XOne in the UK. Back then, Microsoft shipped 1.07 million units to UK consumers or 614,905 more than the previous year.
Although Xbox sales in the UK started to decline gradually after 2014, the use of the Xbox One picked up again in 2019 when 585,520 units were sold, making it the second biggest-selling gaming console in the UK that year.
10. 310,000 Xbox Series were sold in the UK in 2020.
2020 was a year of growth for the gaming console market, with more than three million units sold in the United Kingdom. Demand was up for both the Xbox Series and Xbox One, which delivered a combined 600,000 sales. This is an increase from 500,000, which is how many Xbox One units were sold in the UK in 2019.
Still, Xbox sales were lower than PlayStation (PS5 and PS4 sold about 900,000 units) and Nintendo Switch (1.5 million).
11. Xbox Wireless Controller (Carbon Black) was the best-selling controller in April 2021.
The latest data from the UK’s gaming market reveal that the Xbox Wireless Controller outsold Sony’s DualSense pad mostly due to the increased availability of the Xbox Series X|S consoles. Overall, 600,000 accessories were sold across the country in April 2021, a 21.4% decline from April 2020.
Xbox Software and Services Statistics
12. Revenue from Xbox content and services noted a 4% annual growth in Q4 2021.
Microsoft reports that the smaller YOY growth is mainly caused by a drop in third-party titles. Also, 2020 saw an increase in revenue from content and services (Xbox facts and stats confirm it going up by 65% in the final quarter of 2020 alone), which also contributed to the smaller growth in 2021.
13. Xbox Game Pass has 23 million subscribers.
Fueled by the Covid-19 lockdowns, Microsoft’s subscription service has seen incredible growth. As of April 2021, Xbox Game Pass has recorded 23 million subscribers, which is 5 million more than January the same year, i.e. the last time Microsoft disclosed official data.
What’s more, in September 2020, this subscription service counted 15 million active members, up by 50% from several months earlier. Given this rising trend, the service might well reach 30 million users by the end of the year.
Xbox vs PlayStation Statistics
14. Xbox Series X and S sold around 155,000 units on launch day in the UK.
The Xbox Series sold out pretty quickly, with the Series X accounting for two-thirds of launch day sales. On top of that, sales of the latest Xbox console beat Xbox One’s record of 150,000 sales in the first 48 hours since its release.
As impressive as these figures are, they still can’t catch up to PlayStation 4, which sold about 250,000 consoles across the UK in the first two days of its launch. The previous record for the fastest-selling hardware in the region was also held by a Sony console—the PlayStation Portable, which sold 185,000 units in the same timeframe.
15. 4% of the population considered it very likely to purchase the Xbox Series X for the 2020 holidays.
According to a survey taken in mid-September 2020, 57% of respondents said they were excited by the release of the PS5 as opposed to 43% who felt the same way about the Xbox Series X. However, when it comes to making an actual purchase, the data was quite similar, with 9% saying they are likely to buy the Xbox Series X and 10% going for the PlayStation 5.
Those interested in buying the Xbox for the holidays were higher-earners—20% of likely Xbox users made over $150 thousand a year compared to 14% of potential PS5 buyers. By contrast, frequent gamers prefer the PS5 (31% of those playing video games daily opted for Sony’s console as opposed to just 13% who went for the Xbox Series X).
Even though results from the survey show that Xbox had the upper hand, PS5 vs Xbox Series X sales figures say otherwise—by June 2021, PS5 sales totalled 9.7 million, outselling the Xbox Series X by 3.93 million units.
16. Nearly half of Xbox One users also own a PlayStation 4.
It seems gamers are not happy with just one console. Thus, 32.2% of PS4 owners also have an Xbox One, while 47.5% of households with an Xbox One also have a PS4. In addition, 27.4% of Xbox one owners have also purchased a PlayStation 4 Pro.
17. PlayStation Plus was the most popular gaming subscription service in the UK by the end of 2020.
Counting 3 million subscribers in 2020, PlayStation’s gaming subscription service is followed by Xbox Live Gold with 1.9 million users, Xbox Games Pass that recorded 1.7 million subscribers and Nintendo Switch Online with 1.3 million members.
Xbox Games Statistics
18. With more than 8.72 million copies sold across the world, Grand Theft Auto V is the best-selling game on Xbox One.
Judging by Xbox One facts and figures, this action-adventure game is followed by Call of Duty: Black Ops 3 (7.37 million copies sold), Call of Duty: WWII (6.23 million), Red Dead Redemption 2 (5.77 million) and Minecraft (5.43 million) as the top five best selling games on the Xbox One.
19. 8.6 million more people played PUBG on Xbox than on PS4 in 2020.
In 2020, PUBG sold 70 million copies around the world on multiple platforms, making it one of the most popular esports disciplines in the world. As per PUBG Xbox stats, Microsoft’s gaming box was the console of choice—there were 16.7 million PUBG gamers on Xbox One, compared to 8.1 million on PS4.
20. Gamers played 3,800 different games on Xbox Game Pass in November 2020 alone.
In a blog post, Microsoft stated that in November 2020, Xbox users spent billions of hours on the platform playing over 3,800 different games, from Tetris Effect Connected to Destiny 2: Beyond Light.
Xbox Facts and History
21. Microsoft’s first Xbox sold 1.5 million units in its first season.
The very first Xbox sold three games per box, earning $750 million in revenue for Microsoft. Taking only 20 months from conception to launch, this console sold 1.5 million units in just the first season and 21 million over the first four years.
22. Microsoft doesn’t make any money from the sale of Xbox consoles.
It’s been almost 20 years since Xbox entered the gaming scene, and as unbelievable as it may sound, Microsoft has not made any money from the sale of this gaming console. In fact, every console that has been shipped has been sold at a loss. The profit actually comes from software sales.
23. The warranty program for faulty Xbox 360 consoles cost Microsoft up to $1.15 billion.
Following numerous complaints relating to hardware failures, Microsoft had to pay billions of dollars for free replacement of Xbox 360s. What’s worse, the company’s reputation suffered greatly among gamers, almost killing any chances of the Xbox ever outselling Nintendo and PlayStation.
24. Ten months after the launch of the Xbox Series, consoles are still hard to find.
Even though the Xbox Series S can be found at some retailers, the more powerful version, the Xbox Series X, has been sold out across the globe. Units are restocked but sold out as quickly as they show up. Even worse, gamers should not expect supply issues to be fixed soon, with chipmaker AMD (which provides parts for both the PlayStation and Xbox) saying demands for components might outstrip supply until the end of the year.
25. Kinect holds the world record for a fastest-selling consumer electronics device.
(The Sydney Morning Herald) (BBC)
Selling 8 million units in the first two months since its release and 24 million in total, the Kinect holds the Guinness world record for “fastest-selling consumer electronics device”. This peripheral, which accompanied the Xbox 360 and allowed a controller-free experience, sold at an average rate of 133,333 a day in the first months since its release.
Xbox Future Trends
26. Halo Infinite is one of the most anticipated game releases for the Xbox.
2021 is expected to welcome new titles, such as Halo Infinite, Psychonauts 2, Sea of Thieves, Grounded and over 20 new games. Microsoft will also welcome Bethesda, the team behind games like The Elder Scrolls, Fallout and Doom. This team addition (and others) will expand the Xbox creative studio teams from 15 to 23.
27. Xbox Cloud Gaming became available in 2021.
Although still in beta, Xbox Cloud Gaming is finally here, opening a new era of gaming. With Xbox Cloud Gaming, Xbox Game Pass Ultimate subscribers can stream games on iPhones, iPads and PCs. This feature, available on Xbox Series X|S and Xbox One, will allow gamers to play Xbox games without purchasing the hard-to-find console.
The gaming industry is fiercely competitive, with all three major players fighting for their share of the market. And while Microsoft’s console may be lagging behind PlayStation and Nintendo, the latest Xbox statistics show that it is still in the game.
Demand for the Xbox Series is high and sales are likely to go up once the next-gen consoles become available again. Plus, new and exciting features are coming to Xbox users worldwide, which coupled with the upcoming release of Halo Infinite, should help this iconic gaming console get back on top in no time.
- Game Developer
- Screen Rant
- Screen Rant
- The Independent
- The Sydney Morning Herald