Meet the ComeToPlay Research Team
Every ranking on ComeToPlay is backed by real data, not opinion. Our team combines years of industry experience with daily verification to deliver the most accurate promo code rankings in the UK.
James Richardson
James has spent over 8 years analysing betting markets and promotional offers across the UK. He built the methodology behind our value-based ranking system — calculating the true expected value of every welcome offer by factoring in wagering requirements, minimum odds, and stake limits. Before ComeToPlay, he worked as a quantitative analyst in the financial sector.
Sophie Palmer
Sophie leads the daily verification process, personally checking every promo code on the site to ensure accuracy. With a background in consumer rights and compliance, she ensures every offer we list meets UKGC advertising standards. She's the reason our "verified" badge actually means something.
Daniel Keane
Daniel covers the sports betting side of things — from football accumulators to horse racing each-way bets. A lifelong football fan and former sports journalist, he brings editorial depth to our guides and blog content. He's responsible for our category rankings across football, horse racing, tennis, cricket, and more.
Emma Mitchell
Emma oversees the accuracy of all published data — from UKGC licence numbers to T&C details for every offer. She cross-references every claim against official sources, ensuring our readers can trust what they see. Her background in regulatory compliance keeps ComeToPlay aligned with ASA and UKGC advertising standards.
Tom Hughes
Tom tracks every new betting site that enters the UK market. He evaluates their welcome offers, app quality, payment speed, and licensing status before they get added to the site. He also maintains our "New Betting Sites" category and monitors UKGC licence updates weekly.
Our Editorial Standards
- Independence: Rankings are never influenced by commercial relationships. We rank by offer value, full stop.
- Daily verification: Every promo code is checked daily. Expired or changed offers are updated immediately.
- Transparency: Our methodology is public. We show how each score is calculated.
- UKGC only: We only list betting sites licensed by the UK Gambling Commission.
- Responsible gambling: Every page includes responsible gambling messaging and links to support services.
Have questions or feedback? Contact us at info@cometoplay.co.uk