About Come To Play
The UK's #1 Source for Betting Promo Codes
Come To Play exists for one reason: to help UK punters find the best betting promo codes and promotional offers — fast.
We don't write lengthy reviews or award subjective ratings. Instead, we focus on what actually matters to new customers: the value of the promo code.
Every betting site on our platform is ranked by one transparent metric: the true value of their welcome offer after accounting for wagering requirements, minimum odds, stake limits, and expiry periods.
Our Methodology
We collect every promo code and welcome offer from all UKGC-licensed betting sites. For each offer, we calculate the true expected value by factoring in:
- Headline bonus amount — the advertised offer value
- Wagering requirements — how many times you must play through the bonus
- Minimum odds — the lowest odds qualifying bets must meet
- Maximum stake — the cap on qualifying bet amounts
- Expiry period — how long you have to use the bonus
The result is a ranking that reflects genuine value, not marketing spend.
Daily Verification
Promo codes change frequently. An offer that was live yesterday might be expired today. That's why our research team verifies every single code on a daily basis. When an offer changes, our site updates immediately.
Independence
Come To Play contains affiliate links. When you sign up through our links, we may earn a commission. However, this never influences our rankings — sites are ordered purely by offer value. A site paying us higher commissions does not rank higher than one with a better promo code.