Following the latest review of gambling laws, it looks like the government is set to ban gambling firms from sponsoring football shirts. Its wider ban on sports betting advertising is very likely to include outside hoardings and TV commercials.
Betting sponsorships are most common in England, and it is no surprise that in 2021, England recorded a revenue of $143.84 from betting sponsorships. In the 21/22 Premier League season, almost half of the clubs (9/20) have gambling companies as their front-of-shirt sponsor, as well as another six teams in the Championship.
A source close to the government’s review said that they are sure that this will be the end of front-of-shirt advertising, and this will be a bold statement for betting advertising in the future.
The government’s policy document on future legislative proposals should come out at the end of this year or early 2022. However, there will be a three month consultation period after that, which means that the changes affecting sports teams are set to take effect in 2023.
The latest proposals are due to the rise in betting shops in the UK, as now there are 6,735 betting shops.