How to Start a Sports Agency: Everything You Need to Know

How to Start a Sports Agency: Everything You Need to Know

Starting your own sports agency can be a very lucrative business. First, however, it is important to do your research and fully prepare for what lies ahead. In this blog post, we will discuss everything that you need to know on how to start a sports agency. 

What is a sports agency?

A sports agency is a business that represents professional athletes in contract negotiations and other business dealings. Sports agencies usually have a staff of agents who represent the players, as well as support staff who handle different aspects of the business.

How much does a sports agent make of their clients?

The income of a sports agent can vary depending on several factors. However, most agents make around 10%-15% of what their clients earn. For example, if an NBA player signs a shoe contract for $10 million, the agent would typically earn $1 million.

Education and Licences

One of the most important things you will need to start a sports agency is to obtain a license. Each state has different licensing requirements, so it is crucial to do your research and make sure that you are familiar with the regulations in your state. In addition, it is vital to have a strong educational background to work in the sports industry. Any experience that demonstrates an ability to manage a budget, organise your time, and meet deadlines is extremely helpful. A bachelor’s degree in business, marketing, or law can be beneficial.

To represent athletes in contract negotiations and other business dealings, you will also need to obtain a license from the sports association you want to work for. 

For example, if you want to with the NFL, you will need to obtain a licence from the NFL Players Association (NFLPA).

Tips for Starting Your Own Sports Agency


Branding is vital for any business, and the sports industry is no exception. Therefore, it is vital to think about what makes your agency unique and how you can convey that to potential clients when it comes to branding. The first step is to come up with a strong name for your agency.


When it comes to marketing your sports agency, it is essential to be creative and think outside the box. Once you have a name, you will need to create a logo and design a website. The website should be easy to navigate and provide information about your agency’s services. In addition, you should make sure that your social media accounts are up-to-date and reflect your agency’s branding.

Find office space

When you brand your sports agency, finding an office space that reflects your image and brand is essential. You should choose a convenient location for your clients that has plenty of room for you to meet with them. In addition, the office should be decorated to make clients feel comfortable and confident in their abilities.

Start your Business

One of the most important things that you need to do when starting a sports agency is to create a long-term plan. This plan should outline your goals and how you intend to achieve them. It is also crucial to have a budget and track your expenses so that you can stay profitable.

What are the expenses of starting a sports agency?

There are several expenses that you will incur when starting a sports agency. These expenses include:

  • Licensing fees
  • Office space
  • Marketing materials
  • Website design and development
  • Staffing and salaries


If you’ve made it this far, chances are that you already know how difficult starting a sports agency is. Hopefully, the information in this article on how to start a sports agency will assist you in getting into the sports industry and achieving your ambition.

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