The 9 Best Betting Sites in the UK in 2024

The 10 Best Betting Sites in the UK in 2022

Does making money by watching your favourite sport sound like fun? We bet it does! 

But with so many websites promising to give you the best gambling experience on the go, it can be hard to choose the right one. 

To help you out, we lined up the ten best betting sites in the UK. 

What’s more, we ranked them based on: 

  • Promotional offers
  • Legitimacy
  • User interface & mobile apps 
  • Banking options & customer support 

Let’s get to it!

The Ten Best UK Betting Sites: A Quick Look


18+, New Customers only. Bet £10 and get £50  in Free Bets.  Free Bets are paid as Bet Credits. Please gamble responsibly. Terms and conditions apply.

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  • Best live sportsbook
  • Over 45 sports covered 
  • Early payout offers 

888 Sport

Minimum deposit of £10. 18+, New Customers only. Withdrawal deposit at any time. Deposit method & withdrawal restrictions and full T&C’s apply. Please gamble responsibly. Free bets credited upon qualifying bet settlement

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  • Best for in-play betting 
  • 30+ sports and markets covered 
  • 20+ different payment methods available

Bet £10 get £30 in free bets + £10 casino bonus


T&Cs apply. 18+, new customers only. Bonus expires after one month. Certain deposit types excluded. Please gamble responsibly. Min deposit is £5 and free bets  are valid for 7 days. No cashout restrictions.

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  • 50+ sports to bet on
  • Enhanced odds daily
  • Unique Bet Exchange feature

Bet £5 to get £20 in free bets


Full Terms apply. Min odd 1.5, stake not returned. New Players Only. Free bet – one-time stake of £10. Min £10 qualifying bets, stake not returned. Wager calculated on bonus bets only. Max conversion £20.10X wager the winnings. Wager from real balance first. Valid for 7 days from issue. Withdrawal requests voids all active/pending bonuses. Excludes Skrill deposits.
  • Fast payouts
  • Support multi-currency
  • Excellent customer service

Bet £10 to get £30 in free bets


18+ T&Cs apply. New customers only. max £20 cash refund. Minimum deposit of £10, x45 wagering, Roulette and blackjack 50% weighting. Bonus expires after 7 days. Not available to customers using Moneybookers/Skrill or Neteller.

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  • Best for seasoned bettors
  • Over 20 years of experience 
  • Dedicated apps for sportsbook and exchange

Bet £20 on the Exchange and get £20 if bet loses

William Hill

18+, Please Gamble Responsibly, T&Cs Apply, Min deposit of £10. Max bonus of £50 with 40x wagering requirements. Eligibility rules, location and currency restrictions apply. Free bets expire after a month.

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  • Free live streaming for account-holders
  • The most recognizable bookmaker in the world 
  • The biggest offer of payment methods

Bet £10 and get £30 in free bets


18+, Please Gamble Responsibly, T&Cs Apply,  Deposit, opt in and wager £10 on selected games within 7 days of opening new account. Get 3 x £10 bonuses for selected games with up to 40 wagering requirements + 100 Free Spins. FS expire after seven days. Card payments only
  • Best for new players 
  • Company established in 1946
  • Excellent loyalty program


18+, Please Gamble Responsibly, T&Cs Apply, Real money is equal to 200% of first qualifying deposit – up to £200. Free Bet credited on bet settlement of winning bets only. 1.2 min odds on Free Bet.1 Free Bet per week. Free bet expires in two days.
  • Great selection of virtual sports 
  • Some of the best odds on the market 
  • Free streaming of races


18+, Please Gamble Responsibly, T&Cs Apply, Min deposit £10 and get £10 as a bonus. Bonus expires after 7 days. Sportsbook 3x wagering requirements at min odds of 1.40 (2/5).
  • Dedicated mobile sports app 
  • Enhanced odds daily with Uniboost 
  • Detailed stats on a wide range of sports


New players only 18+, £10+ deposit, no e-wallets/prepaid cards, 50x wagering on Vegas Free Spins, 40x wagering on Casino Free Spins. T&Cs apply.
  • 25,000+ monthly live events
  • Wide selection of eSports 
  • SnapBet & Betmaker features available

Betting Sites Reviews: The Top Ten

Ready to take a closer look at the best betting sites in the UK right now? Here they are! 

1. Bet365 Review

  • Rating: 10
  • Bonus: Bet £5 and win up to £100 in Bet Credits  
  • Minimum Deposit: £5
  • UK Licence: Yes 
  • Customer Support: Phone, live chat, email, & post
  • Payment Methods: Visa, bank transfer, paysafecard, PayPal, Click to Pay, Apple Pay, Google Pay
  • bet365 app: iOS and Android app

Bet365 is the ultimate destination for any sports bettor. This online sportsbook has it all—a massive range of sports, tempting promotions, exclusive markets and high-quality streaming of events. 

On top of that, bet365 has one of the biggest offers of eSports you are likely to find, taking in bets on some of the biggest tournaments in the industry. 

Lastly, the site is incredibly well-organised and easy to navigate. There are no flashy images distracting from the markets and sports, so players can concentrate on the important things. What’s more, some of the platform’s best features, like early payouts and live streaming, are also available to Android and iOS users both on the mobile site and the excellent bet365 app.  

  • Comprehensive FAQ section
  • Quick and easy payouts
  • High-quality live-streaming 
  • No deposit/withdrawal fees
  • No VIP program

2. BetVictor Review 

  • Rating: 9.9
  • Bonus: Bet £5 get £30 in bonuses
  • Minimum Deposit: £5
  • UK Licence: Yes
  • Customer Support: Live chat, email, & social media messages
  • Payment Methods: Debit cards, Skrill, Neteller, PayPal & paysafecard
  • BetVictor app: iOS and Android app

BetVictor is one of the oldest players on the UK gambling scene, introducing betting back in 1963. Today, it’s one of the biggest remote bookies, with over half a million players from 160 different countries.

One of the reasons behind BetVictor’s popularity—generous bonuses and promos. This site has not one but three welcome offers for new players while existing users are rewarded with free bets and casino bonuses through the BV loyalty program. 

Newcomers will also enjoy the site’s simplicity and clean design as well as the helpful features, such as customizing the way odds are presented and the BetVictor odds calculator, which make this a great platform for first-time users. 

  • Cash Out available 
  • Over 20 betting options 
  • Great for betting on UK and Irish horse racing 
  • User-friendly mobile app available
  • Not the best option for live streaming

3. 888sport Review

  • Rating: 9.8
  • Bonus: Bet £10 get £30 in free bets + £10 casino bonus
  • Minimum Deposit: £10
  • UK Licence: Yes
  • Customer Support: Phone & email
  • Payment Methods: Visa, MasterCard, PayPal, Apple Pay, Skrill, paysafecard & more
  • 888sport app: iOS and Android app

888sport is one of the most popular international brands, making a name for itself as a reliable sportsbook and casino, as well as a sponsor of several football clubs and racing events. 

888sport bookies also have tons of options when it comes to in-play betting, accepting wagers on more sports and events than your average betting platform. Most of these sports are streamed live and come with real-time match updates, scores and stats, so bettors won’t miss any of the action.   

The great selection of sports is paired with some exciting promos and bonuses.

  • Licensed by the UKCG and MGA
  • One of the oldest betting companies 
  • Tons of in-play events to bet on 
  • Bet builder feature available
  • No virtual sports

4. Ladbrokes Review 

  • Rating: 9.8
  • Bonus: Bet: £5 to get £20 in free bets
  • Minimum Deposit: £5
  • UK Licence: Yes
  • Customer Support: Phone, live chat & email
  • Payment Methods: VISA, Mastercard, PayPal, Skrill, Neteller & more
  • Ladbrokes app: iOS and Android app

Ladbrokes is a name that needs no introduction to gamblers. Operating since 1800, Ladbrokes UK only increased in popularity in 2000 when it established its online presence. 

The promotions are up to the mark, as well. From accumulator bets and cash prizes to Ladbroke’s unique 5-A-Side offer, there are bonuses to be won almost daily.

And the extras don’t stop here! Ladbroke also has a generous loyalty program and several handy features (such as Full & Partial Cash Out, Edit my ACCA, Bet Builder, and Request a Bet) that are sure to give anyone’s betting strategies a boost. 

  • Extensive FAQ section
  • Great newcomers bonus
  • Inplay betting plus live streaming
  • Random prizes and free spins weekly
  • Longer than average withdrawal times

5. Betfair Review

  • Rating: 9.7
  • Bonus: Bet £20 on the Exchange and get £20 if bet loses
  • Minimum Deposit: £5
  • UK Licence: Yes 
  • Customer Support: Phone, live chat and email
  • Payment Methods: VISA, Mastercard, Skrill, Neteller, Apple Pay, PayPal & more
  • Betfair app: iOS and Android app

Operating both as an exchange and sportsbook, Betfair is a great choice for any punter on the hunt for an alternative betting experience. 

In fact, Betfair is the largest betting exchange in the world, outrunning the competition in the number of markets, variety of sports and quality of in-play betting. Here, punters can lay and decide on the odds as well as bet against other users and lock in profit regardless of the result. 

The traditional bookie is also worth checking out. Betfair’s sportsbook is packed with a wide range of sports and markets, generous promotions, and it has a whole section devoted to live betting, complete with a large number of betting markets. 

  • 30+ sports covered
  • Excellent loyalty program 
  • Cashout available
  • Telephone betting option
  • Exchange Commission rates can be a bit high

6. William Hill Review

  • Rating: 9.7
  • Bonus: Bet £10 and get £30 in free bets
  • Minimum Deposit: £10
  • UK Licence: Yes
  • Customer Support: Live chat and email
  • Payment Methods: Debit cards, online banking, e-wallets, pre-paid cards & more 
  • William Hill app: iOS and Android app

What began in 1934 as a small bookmaker on an English horse race track is now one of the world’s most trusted and best-known gambling companies. And William Hill certainly lives up to its reputation. 

This sportsbook’s online platform is filled to the brim with sports, betting options and competitive odds on anything from Wimbledon to America’s number one sport. Horse and dog races feature prominently as well, with special offers on the races released daily. 

Players can also use #YourOdds on Twitter to request odds, while the Cash Out option is available in Full and Partial form. There is even a great feature that marries the best of online and brick-and-mortar gambling, enabling users to withdraw online funds in one of the 2,264 William Hill UK betting shops across the country. 

  • Over 400 football markets
  • A lot of eSports events 
  • Live radio service & Betting TV
  • Build Your Odds feature
  • Bonuses could be better

7. SportNation Review

  • Rating: 9.6
  • Bonus: Bet £25 and get a £5 free bet
  • Minimum Deposit: £10
  • UK Licence: Yes
  • Customer Support: Live chat & email
  • Payment Methods: Debit cards & PayPal
  • SportNation app: iOS and Android app

SportNation has been running the online betting game since 2017, accepting wagers on a huge range of sports and markets, including bettors’ favourites like football, cricket and tennis, as well as some not-so-popular disciplines like Gaelic hurling and beach volleyball, plus eSports and virtual sports

Players will also find an amazing selection of UK and Irish races that can be watched live without the need to deposit a bet—a feature you won’t find among other popular sportsbooks. The live betting section also features a neat statistics page covering stock car racing, badminton, volleyball and many more sports. 

Still, the real star of the show here is SportNation’s outstanding rewards program. This unique loyalty scheme awards punters with points every time they place a bet, which can later be exchanged for free bets, cash or products from the company’s Reward Store. 

  • Full Cash Out available 
  • Free bets every week
  • 400 horse & 100 greyhound races a day
  • 10,000+ live events monthly
  • Limited option of payment methods

8. Unibet Review

  • Rating: 9.6
  • Welcome Bonus: Bet £10 to get £40 + £10 Casino Bonus
  • Minimum Deposit: £10
  • UK Licence: Yes 
  • Customer Support: Phone, live chat & email
  • Payment Methods: Visa, MasterCard, Trusly, ApplePay, paysafecard & more
  • Unibet app: iOS and Android app

Looking for a super-safe, user-friendly betting site that covers a huge range of sports and offers great bonuses? You’ll find all of this at Unibet and more!

This site has some great promos in store for new and existing users, such as a generous welcome package, enhanced odds every day and a great bonus of up to £150 if you refer friends to Unibet sports betting. 

The thing that makes Unibet stand out from the crowd is the information it provides to users. In addition to detailed betting guides and helpful tricks and tips, Unibet also features insightful stats, data, averages and everything else one might need to make a well-calculated bet.

  • Award-winning brand
  • Competitive odds, especially on football
  • More than 100,000 horse and dog races a year
  • 40,000 live-streamed events
  • Some users complain about the customer support staff 

9. NetBet Review 

  • Rating: 9.5
  • Bonus: Bet: £10 and get a £20 free bet & up to 100 free spins 
  • Minimum Deposit: £10
  • UK Licence: Yes
  • Customer Support: Live chat & email
  • Payment Methods: Trustly, ecoPayz, Google Pay, paysafecard, PayPal, Visa & more
  • NetBet app: iOS and Android app

NetBet covers over 35 different sports and offers a huge range of markets, including more than 170 football markets, such as over/under bets, player goalscorers and specials that depend on the popularity of the match. The in-play section is also packed with a massive selection of sports and betting options, plus live scores to help players stay ahead of the game. 

Both new and existing players are treated with great bonuses, starting from the excellent NetBet sign up offer to an amazing VIP program, as well as weekly free bets, enhanced odds, refunds on losing games and casino spins. 

  • Great NetBet bonus for new players
  • Cash Out and Partial Cash Out available 
  • 96% payout on tennis
  • Multiple payment options supported
  • The offer of virtual sports is not as extensive as other sites 

How to Choose the Best Site for Sports Betting in the UK? (A Player’s Guide)

Are you wondering what factors to consider when choosing the best betting site? We’ve got the answers for you in this helpful player’s guide. Read on! 

Promotions and Welcome Bonuses

The best sports betting sites offer multiple promotions and bonuses to attract new users and keep them loyal. So whether you are just signing up or already have an account, you can take advantage of all the promos the site provides. 

Just remember to carefully read the T&Cs and double-check the wagering requirements before you use the promotion to get the most for your money. 


With a lot of new betting companies popping up, it is easy to stumble upon an unsafe website. That’s why choosing an online bookie with a UK license is an absolute must. 

User Experience

The best online bookies should be created with their users in mind as both experienced and new bettors would like a site that’s easy to navigate, loads fast and is available across multiple platforms. 

Also, look into how odds are displayed on the site—some bookies have plenty of odds, while others still only stick to one format. So, find a site that has the format you are most comfortable with to avoid any miscalculations and end up losing money. 

Better Odds

Speaking of odds, you should always look for a bookie that provides the best lines. 

The best way to do this is to shop around and find the website that gives the most value for your money. Alternatively, you can check out one of the many online odds comparison sites that actually do the work for you.

Game Variety

Football is the go-to betting choice of Brits, meaning most of the best betting websites will offer great odds on the most popular competitions, from the Premier League to the UEFA Champions League. 

In addition to football, the top betting sites in the UK will have plenty of other events in their catalogue, including some of the UK’s favourites, like horse and dog races, to less popular competitions like Ukrainian table tennis championships and American motor racing. 

Online bookies also include betting on eSports disciplines, covering tournaments in mega-popular games like Fortnite, Dota and CS: GO

In-Play Betting and Live Streaming

Want to place bets in real-time? You’re in luck. Today most of the betting sites in the UK provide live betting on sports, which not only ups the excitement and unpredictability of a match but also allows players to make fast decisions based on how the play progresses. 

Mobile Gaming

No online betting site would be complete if it did not offer gambling on the go. Thus, most of the best UK bookies have a smartphone app allowing players to place bets from the comfort of their own home or during the daily commute. 

Payment Options

Last but not least, carefully look into the payment options supported by the site.

The best online betting sites in the UK typically provide several banking methods, ranging from debit cards and bank wire transfers to e-wallets and prepaid cards, so finding your preferred payment method shouldn’t be an issue. In addition, more and more gambling companies in the UK are accepting Bitcoin and other cryptocurrencies, allowing players to make fast and anonymous transactions.

Time To Up The Ante

Finding the best betting site may not be easy, considering the growing number of new gambling platforms popping up. So before you open an account, look over the most important factors: check if the site is licensed by the UKGC, has good odds, supports multiple payment options and most importantly, accepts bets on all your favourite sports. 

Once you cover the basics, you can start placing your wagers and (hopefully) reaping the rewards. 


What is a betslip?

A betslip, which can come in paper or an electronic ticket, records all bet information such as the bet amount and odds. Customers can view all details of their bet, including the estimated payout amount before they place it. 

How does live betting work?

Live betting enables users to place bets while a certain sports event is happening. The reason why live betting is so popular is that the odds change in-game, meaning bettors can edit  or add a bet during a match, increasing the excitement and the adrenaline.

How do odds work in sports betting?

There are three types of betting odds: fractional, decimal and American odds. They are basically all the same, but just presented differently. Even so, some punters may be more comfortable with a certain type, so make sure the sportsbook you chose presents the odds in your preferred format. 

How safe are bookmakers?

All of the best betting sites in the UK are reliable, ensuring their customers’ information and money are safe. However, if you want to be 100% certain that the site you have chosen is trustworthy, check if it is licensed by the UKGC. This is the safest and surest way to verify that a betting platform is not a scam.

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